Donny Trương
America

America

Promoting the Script for America

F.H. Buckley, Foundation Professor at George Mason University Scalia Law School, has written a script titled America. He needed a website to promote his script and to turn it into a motion picture.

Responsive screenshots

Design

Since the goal is to provide information including synopsis, historical research, and story setting, about the film, the site needs to be clean, simple, accessible, and fast. Typography plays a huge role in the design; therefore, I combined Oswald, by Vernon Adams, with Spectral, by Production Type.

synopsis

With a modest budget, Buckley could have thrown the site together and put it on Squarespace, but he chose my service instead. The result is that his doesn’t look like one of Squarespace’s thousands of templated designs. These days, I can spot a Squarespace website without even looking at the code.