Led design and web development at Scalia Law School, headed experience design at Thinkpoint Creative, directed attention to the beauty of architecture for Đẹp Designs, brought a poetry book to the web for Thơ Mưa, designed and branded Le Mekong Cuisine, co-founded and built Simplexpression, presented and art directed America: The Unknown Country, developed branding strategies, captured the art of storytelling through slideshows, revived print design, and published books on typography.